A few years ago I started a blog so that I could share my passion for health and nutrition with the world. My friends and family were getting tired of my preaching, so clearly I had no other choice. ;)
I didn’t start that blog as a hobby. At the time I was working a hectic 9-to-5 job in the entertainment industry in Los Angeles. My youngest child was a toddler and my oldest a teenager so my hobbies consisted of a shower and a hot meal.
I was determined to figure out how to make my blog a business . . . STAT.
In a nutshell, here’s what unfolded:
- Six months after starting my blog, I launched my first ebook.
- Six months after that, I was making enough money to quit my day job.
- And six months after that I passed the 6-figure mark in my business.
I know, I know: six figures and passive income is what everyone seems to be after these days. The truth is, I wasn’t seeking out either of those things when I started. My main goal was to eventually replace my day job and be able to work less.
In order to do that, step one was to work a whole heck of a lot more.
This is how I did it:
Step 1: I managed my time like a ninja.
With 24 hours a day, eight of which went to a day job and another eight for sleeping, I had to get pretty ruthless with the remaining eight. TV time went out the window (except for the occasional full season binge watch of Orange is the New Black). I saw my friends less often. I turned off all notifications on my phone and the only time spent on social media was business related. My personal FB page became a ghost town. I stopped running errands. My one weekend errand day became my “office” day. Anything that could be purchased online was, with extra bonus points for Amazon Subscribe and Save which I could set up and forget. I basically refused to set foot in a grocery store. I bought a deep freezer so I could buy my meat in bulk and signed up for a weekly fruit and vegetable delivery box.
didn’t have time – I made time.
Step 2: I wrote. A lot. Consistently.
I started fleshing out ideas for blog posts right away. They were far from perfect. In fact, many were terrible (I cringe when I stumble upon some of those early posts). I got better by writing consistently, even when I was tired or simply didn’t feel like it. When I first started, I had no idea how to “blog,” what WordPress was, how to install Google Analytics or what the heck SEO stood for. I kept writing anyway, and figured out what I needed to along the way.
Step 3: I invested in learning.
I invested (both time and money) in learning each step of the way. Despite having a 4-year business degree, I had zero clue about online marketing, building an email list, or just about anything else. So I bought books and online courses to teach me so I could minimize mistakes and pulling my hair out.
A few of them were a waste of time and money, but most were incredibly valuable and significantly sped up my learning curve. Relying on Google and trial and error were the costliest “investments” I made.